Sony Bravia owners will soon be able to stream movies straight on to their television, following a new partnership.
International movie rental service Netflix has announced a new deal with Sony Electronics that will allow subscribers to instantly download streamed movies on to their Bravia TV.
Sony Bravia internet-capable HDTVs and those models compatible with a video link module could soon be connected to a database of more than 12,000 movies and television programmes.
Netflix chief executive officer Reed Hastings welcomed the partnership.
He said: "Sony has been a world leader in consumer electronics for decades.
"We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs."
A Sony Bravia 32-inch LCD TV goes on sale on the MadBid.com auction site tomorrow (July 23rd).