Sony have been forced into cutting the price of the PlayStation 3 because of a lack of sales, it has been claimed.
Production editor at GameSpot UK Alex Sassoon Coby believes that the Sony PlayStation 3 cost too much, which has led to a lag in sales behind competitors.
Sony announced the launch of the new slimline PlayStation 3 on August 19th 2009, in addition to dropping the recommended retail price to £249.99.
The Microsoft Xbox 360 has sold nearly double the number of units as the PlayStation 3 in the UK, compared to figures from VGChartz.com.
Nintendo’s Wii has outsold both the PlayStation 3 (6,417) and Xbox 360 (12,972) with 19,839 units sold, according to the website.
Mr Coby explained: "While it is not game over for them yet, they realised that they did need to change things if they wanted to close that gap."
He suggested that sales may have slowed due to "rumours of this price cut and hardware revision, from the point of view of most consumers, the unit simply costs too much".