Technology firm Apple has moved up the Best Global Brand rankings by four places this year, helped by its launch of the Apple iPhone 3GS and fifth generation Nano.
Interbrand’s table, which contains the top 100 corporate global brands across the world, rated Apple’s brand value at £9.5 million, a 12 per cent rise from last year’s figure.
Coca Cola is still the top brand, followed by computer services company IBM and console maker Microsoft, which has been helped by encouraging sales of its Xbox 360 machine.
Nokia, Intel, Hewlett Packard and Samsung are all included in the top 20.
Interbrand praised Apple for its fast-moving plans, despite declining sales of its Mac computer.
“Fears for the company’s future without chief executive Steve Jobs were outweighed by record high iPod sales, doubling sales for the Touch and all-time high market share for Mac operating system software,” an Interbrand spokesman said.