Online video rental service Netflix is hoping to bring its streaming service to users’ consoles and handheld devices.
Sony’s PlayStation 3, the Nintendo Wii and Apple’s iPhone have all been target by the Netflix project.
Reed Hastings, chief executive officer for the firm, told Reuters that the streaming service would be on all game consoles, Blu-ray players and internet TVs eventually.
Mr Hastings added that while it definitely have plans for Netflix to be launched in the App Store for iPhone and iTouch users, it would not be available in the short-term, instead choosing to concentrate on bringing the service to games consoles and TVs first.
If Netflix was to appear in the App Store, it would complement the mp3 service which has been offered by Spotify.
This lets users stream an infinite number of songs over their iPhone without having to download them onto the device.
iPhone users can download the app for free but have to pay a monthly £10 subscription to use the facility.