The iPhone has changed the mobile industry and the way various companies within it work together, according to one expert.
Jeremy Green, practice leader at Ovum, which is a telecoms, software and IT services market consultancy, said the device has “transformed” business relationships in the sector.
“Apple is at the centre of this new version of the business model. They take responsibility for the end to end experience of the customer, and they also sit in the middle of the value chain,” the expert added.
He said that the new business model is more developer friendly and could be argued that it is more customer friendly.
The expert was speaking at the Westminster eForum Keynote Seminar entitled More than Talk… The Future of Mobile.
His comments follow figures released this week, which showed that Apple has had its most profitable quarter ever, posting revenue of 9.87 billion (£6.02 billion) at the end of the fiscal fourth quarter.