Gaming enthusiasts flocked to Leeds this week to witness the unveiling of the latest industry hardware and software at the Eurogamer Expo.
The event, which was held at the Royal Armouries, featured floor shows of Super Mario Bros for the Nintendo Wii, God of War III from Sony, Mass Effect 2 by EA and Valve’s Left4Dead 2.
Gaming giants such as Ubisoft, SEGA, Microsoft and Namco Bandai were also all present at the exhibition, which attracted people from all over the country.
Ruper Loman, organiser of the event and co-founder of the Eurogamer Network, said that he was delighted with the turnout and the “brilliant” atmosphere.
“The enthusiasm from the people who have come down to the show today has been fantastic. This has never been seen before in Leeds – or even in the north of England,” he added.
A representative from industry-led network Game Republic said that computer entertainment was no longer a “nerdy” preserve as everybody is now playing games.