Apple’s iPhone now has a 50 per cent share of the worldwide smartphone usage, according to a new report.
Mobile advertising network AdMob said that the iPhone and devices based on Android operating systems made up 75 per cent of mobile web traffic.
The October Mobile Metrics Report showed that along with the iPod Touch, Apple devices hold the majority share of the web-browsing market, illustrating the strength of its on-board Safari programme.
Other figures from the data highlighted a growth in worldwide smartphone usage, rising from 22 per cent to 44 per cent.
Last year, Admob’s survey showed that smartphones running the Symbian operating system held a commanding lead over the competition, however the iPhone has now crushed this and its over rivals.
The iPhone is also beating its rivals in mobile gaming sales. A senior executive from French company Gameloft is quoted by Reuters as saying that it sells 400 times more games on the Apple device than on the Android.