Lots of changes seem to be occurring in the world of online shopping, according to an industry commentator.
Chris Russell, director of digital market firm eDigitalResearch, said that this is the first year that smart devices, including the iPhone, have worked sufficiently well and be in enough hands to perhaps provide a shift in consumer behaviour.
“There is a real awareness this year of the ability for delivery companies to make sure all orders are successfully delivered. The revision of some contracts following industrial action by the postal workers has brought more realism this year to available capacity,” he added.
Mr Russell also commented that something as simple as the recent spell of wet weather can give online sales a huge boost.
Earlier this week, the Interactive in Retail Group predicted that December 7th would be the busiest online shopping day of the year, suggesting that £350 million would be spent over the internet.
It also predicted that online sales could reach £5 billion for December, a 14 per cent increase year-on-year.