The new 2View camera from Samsung gives people the chance to take photos of themselves having fun, thanks to an additional screen on the front of the snapper.
Offering dual screen LCD technology, the device lets people capture precious memories with family and friends from both behind and in front of the camera.
Steve Mitchell, general manager of marketing for Samsung Digital Imaging, said that the introduction of the 2View last year was one of the most successful camera launches in the firm’s history.
"The ST550 and the ST500 broke new ground and surpassed industry expectations thanks to a combination of technologies that directly addressed how families and consumers take pictures today," he added.
Speaking about the new PL150 and PL100 models, Mr Mitchell said that both feature a 1.5 inch colour LCD screen to frame video, as well as digital stills.
A review on TechieGardgets.com recently said that the camera is the "first of its kind", with the device’s screen resolution also impressing the experts.