A new music streaming service has been launched for the iPhone, allowing its premium plus subscribers to listen to their favourite tunes while they are out and about.
The application, which is now available in the App Store, will not be fully activated until March 1st, and will only work for those who have signed up to its £9.99 per month service.
Steve Purdham, We7’s chief executive, said that the two-tiered subscription, which allows users to turn adverts on or off, will help the company fit into a digital music economy where “there is no single business model that fits all”.
We7 will face fierce competition from Spotify for fans of streaming music, with the Swedish service releasing an application last year.
The programme allows users of the iPhone to search for new music and store playlists on their phone for use when they are without a connection to the internet.