The world’s biggest TV brand by revenue has said that it aims to sell around 35 million LCD units in 2010.

Samsung also announced at the Consumer Electronics Show in Las Vegas that it hopes to sell ten million products featuring its LED backlighting.

The predictions build on last year’s figures which said that it hoped to sell 22 million LCD TVs in 2009.

Yoon Boo-Keun, president of Samsung Electronics Visual Display division, said that the company is also expecting market rivalry for 3D TVs to intensify in 2010, while also promising that it is ready to compete with its global peers.

“3D will especially draw much interest this year. We are completely preparing for 3D in all sectors, including content, glasses and TVs,” he added.

Recently, Samsung, LG Panasonic and Sony all revealed plans to support Sky TV’s forthcoming 3D channel launch in the UK and Ireland with the release of a new range of 3D-ready sets.

Sales of LCD TVs are helping to boost retailers’ profits in the run-up to Christmas, according to one industry expert.

Britt Beemer, chief executive and founder of America’s Research Group, said that worldwide sales of products such as the Sony Bravia 32” LCD TV are ensuring that companies turn a profit over the busy festive period, despite the recession.

The specialist claimed that consumers are increasingly seeing the benefit of adopting the latest electronics, such as the LOGIK L22LID648 22″ HD Ready digital LCD TV, particularly with the widespread adoption of high definition boxes.

“Electronics sales, especially flat-panel TV sets, are flying out the door this Christmas season. When flat-panel TV sets hit the magic price point, sales go up like a rocket. Twenty years ago, the same thing happened with VCRs,” Mr Beemer explained.

Meanwhile, Don Lindich, writing in the Pittsburgh Post-Gazette, recently said that people who possess game consoles such as a PS3 or Xbox 360 will find that investing in an LCD TV enhances their experience considerably.

Sales of LCD TVs are helping to boost retailers’ profits in the run-up to Christmas, according to one industry expert.

Britt Beemer, chief executive and founder of America’s Research Group, said that worldwide sales of products such as the Sony Bravia 32” LCD TV are ensuring that companies turn a profit over the busy festive period, despite the recession.

The specialist claimed that consumers are increasingly seeing the benefit of adopting the latest electronics, such as the LOGIK L22LID648 22″ HD Ready digital LCD TV, particularly with the widespread adoption of high definition boxes.

“Electronics sales, especially flat-panel TV sets, are flying out the door this Christmas season. When flat-panel TV sets hit the magic price point, sales go up like a rocket. Twenty years ago, the same thing happened with VCRs,” Mr Beemer explained.

Meanwhile, Don Lindich, writing in the Pittsburgh Post-Gazette, recently said that people who possess game consoles such as a PS3 or Xbox 360 will find that investing in an LCD TV enhances their experience considerably.

LCD TVs produce a bright, pixel-sharp image which is ideal for games console users or for rooms with plenty of ambient light, according to an expert.

Don Lindich, replying to a letter in the Pittsburgh Post-Gazette, said that TV shoppers are better off buying an excellent LCD TV than a mediocre plasma model.

“Samsung is the LCD TV leader, with cutting-edge technology, excellent picture quality and a wide variety of models at all price points. You also would do well to check out Toshiba,” he commented.

Mr Lindich added that Toshiba has some of the nicest-looking LCD TVs on the market, especially in the larger screen sizes.

However, the expert claimed that LED-LCD TVs produce a light that gives better quality and deeper blacks than a standard LCD set, with the difference in picture quality being “astounding” in some cases.

Earlier this week, Samsung confirmed that it will invest over £250 million to expand its LCD production line to help meet growing demand.

LCD TVs produce a bright, pixel-sharp image which is ideal for games console users or for rooms with plenty of ambient light, according to an expert.

Don Lindich, replying to a letter in the Pittsburgh Post-Gazette, said that TV shoppers are better off buying an excellent LCD TV than a mediocre plasma model.

“Samsung is the LCD TV leader, with cutting-edge technology, excellent picture quality and a wide variety of models at all price points. You also would do well to check out Toshiba,” he commented.

Mr Lindich added that Toshiba has some of the nicest-looking LCD TVs on the market, especially in the larger screen sizes.

However, the expert claimed that LED-LCD TVs produce a light that gives better quality and deeper blacks than a standard LCD set, with the difference in picture quality being “astounding” in some cases.

Earlier this week, Samsung confirmed that it will invest over £250 million to expand its LCD production line to help meet growing demand.

A Samsung 32-inch LCD TV has been picked out in an industry website’s guide to the best viewing devices on the market.

Technology review site Unbeatable.co.uk said that the Samsung TV was a “must-have essential gadget in every household” and was “big news” this Christmas.

The review praises the device’s stylish design, stating that it would complement any living room as well as providing a great viewing experience.

Samsung’s Wide Colour Enhancer 2 technology was also lauded, as it further improves upon previous models’ screen colours, making them more life-like and natural.

The onboard digital natural image engine also ensures that quality is picture perfect with high levels of detail and superb clarity.

Another selling point of the Samsung 32-inch is the three HDMI ports which mean that users can hook up their DVD player, games console and laptop.

Samsung has also included special anti-burn technology which uses auto pixel shift to prevent white images from burning into the plasma screen.

The living room is an ideal place to put a 40 inch plasma TV, according to an industry expert.

David Carnoy, writing for CNet.com, said that people looking to buy a plasma TV should spend a little bit more money to get one of the larger models for the living area.

He added that the 20 inch models would be ideal for watching programmes while lying in bed or sitting at the breakfast table, but would struggle to get the most out of blockbuster movies.

“A general rule of thumb is that plasmas deliver better home cinema performance than LCDs,” he added.

Mr Carnoy explained that because plasma TVs display black colours better than LCD TVs, the detail level in shadows will make the picture look more three-dimensional and immersive.

PlasmaTelevisions.org added that hooking up a PlayStation 3 or Xbox 360 console to plasma would also improve the gaming experience as the TV would bring out the quality of the graphics.

The living room is an ideal place to put a 40 inch plasma TV, according to an industry expert.

David Carnoy, writing for CNet.com, said that people looking to buy a plasma TV should spend a little bit more money to get one of the larger models for the living area.

He added that the 20 inch models would be ideal for watching programmes while lying in bed or sitting at the breakfast table, but would struggle to get the most out of blockbuster movies.

“A general rule of thumb is that plasmas deliver better home cinema performance than LCDs,” he added.

Mr Carnoy explained that because plasma TVs display black colours better than LCD TVs, the detail level in shadows will make the picture look more three-dimensional and immersive.

PlasmaTelevisions.org added that hooking up a PlayStation 3 or Xbox 360 console to plasma would also improve the gaming experience as the TV would bring out the quality of the graphics.

The “majestic” Samsung LED TVs could be set to “rule the world”, according to a technology review website.

Stuff Magazine said that the fabulous picture quality, ultra-thin design and cheap price meant that the Samsung UE46B8000 was a market leader.

The 46in display, which is only 29mm thick at its deepest point, was enhanced by the “glorious” adornment of Samsung’s crystal finish, while an additional four HDMI, two USB connections and an ethernet port leant itself to be a TV of the future.

Ports such as these mean that users can play both movie, music and photo files from USB storage devices and PCs, while the ethernet connector allows for internet access through Samsung’s Media 2.0 online service.

“The sheer dynamism of its pictures is exceptional. At one end of the spectrum blacks look deeper, richer and more natural than those of any – repeat, any – standard, non-LED LCD TV,” the reviewer added.

LED technology in modern televisions is used instead of fluorescent lights to give brighter, more dynamic colours, while also allowing developers to produce thinner and lighter products.

Electronics giant Samsung has reclaimed its status as the developer of the world’s thinnest TVs.

It has beaten LG by 2mm in producing its new 3.9mm thick, 40in screen which is based on LED technology.

The “needle slim” design uses LED edge lighting together with new optical film manufacturing to gather light and reflect it though a guide-plate to spread it across the whole of the screen.

Despite its ultra slim profile, the new TV supports full high definition resolutions along with a 5,000:1 contrast ratio and a 120Hz refresh rate, while it can also be mounted on a wall.

The Korean firm, which is the world’s biggest LCD panel maker, is hoping to sell over ten million LED TVs in 2010, inspired by the demand for thinner and lighter high-end devices.

Samsung spokesman Kim Choon-gon told the Korea Times: “These super-shrink LCD panels meet the specifications for slimmer LED TVs where display frame size is critical.”