Apple and BlackBerry have been told that 2010 will be the year of the operating system, which will decide the success of individual handsets, according to an expert.
With an iPhone 4G rumoured to be in development, mobile phone users have been told that they will be "overwhelmed" with different operating systems this year.
Neil McHugh, co-founder of Rightmobilephone.co.uk, said: "Some will fall away into obscurity but those that can provide a robust, reliable, easy-to-use operating system and manage consumers’ ever growing communication and social interaction needs, will be the big winners of 2010."
The expert added that mobile phones such as the iPhone have become very personal and reflective, with new products needing to continue supporting technology improvements.
Earlier this week, research firm Gartner revealed that the iPhone’s market share has jumped by around six percentage points from 8.2 to 14.4 per cent from 2008 to 2009.