Mobile giant Orange has released a new application which will give users access to a number of cinema services.
Ahead of the iPhone being made available to users of the network later this year, the Orange Wednesdays application will allow people to get their 2-for-1 cinema vouchers through a click of a button, instead of sending a text as they would in the past.
While the application has been designed primarily for users of the Orange network, O2 subscribers can still gain access to cinema-related information such as seeing which films are showing and at what times.
iPhone users will also be able to take advantage of a special direction service using Google Maps which will point out where the nearest cinemas are and how best to get there.
Furthermore, the smartphone owners will be able to email the 2-for-1 code to friends from within the application, so that they can take advantage of the Wednesday deal.