Apple’s most successful quarter to date is being put down to its strong brand image, according to one industry expert.
Steven Cheliotis, director and chief executive of the Centre for Brand Analysis, said: “It has been reaffirmed once again, that a strong, well-regarded brand is the greatest differentiation between poor business and successful business. A good brand allows businesses to sell more of the product and it allows them to sell products at a higher premium.”
He also commented that a strong brand image is the major competitive advantage that an organisation can have.
Apple, which was named as the sixth most significant brand to the US market recently, revealed a profit of over £1 billion from revenue of £6 billion this quarter.
Record sales of its iPhone and Mac ranges have led to the massive profits, with more than seven million handsets being sold in the last quarter.