Bargain-hunters in Britain spent 25 per cent more on internet shopping last month than in October, according to new data.
The IMRG Capgemini e-Retail Sales Index revealed that British shoppers spent £5.3 billion online in November. This was also up by 11 per cent on 2008.
It is also believed that shoppers are continuing to hold out for online bargains, rather than reducing their online spending.
Tina Spooner, director of information at IMRG, said that it is encouraging to see continued growth in the e-retail market, which is clearly an indication of consumers’ confidence in the online channel.
“We would expect this positive growth in online festive sales to continue during December as retailers seize the opportunity of targeting their customers with promotions and offers in the final shopping days in the run up to Christmas,” she added.
Earlier this month, online retailers were told by the Daily Mail that millions of people will be using Christmas Day to shop for bargains, with many sales starting at midnight on Christmas Eve.