Online retailers in the UK are expecting this Christmas to be a very productive one for them, according to an industry expert.
A spokesperson for the online auction giant eBay said that more and more people are now doing their shopping online.
She added that online sales are expected to increase over the festive season this year because e-retailers are often able to provide a wider selection and better value than high street businesses.
“[People] shop online because they trust online retailers to deliver customer service that’s as good or better than on the high street,” she commented.
The auction website’s third Online Business Index, published earlier this month, showed that more than half of the e-businesses surveyed are ordering more stock for Christmas 2009 than ever before as they expect it to be a strong year.
It also found that Christmas accounted for an average of 19 per cent of annual turnover for online businesses.