The sheer volume of online sales over the Christmas period has helped businesses enjoy the festivities, in spite of the current economic crisis.
New figures from Retail Decisions said that there was a 21 per cent surge in online sales to an estimated £49.8 billion last year, with more than 33 million Britons having bought products from the world wide web.
Carl Clump, chief executive of the firm, said: “In 2009, 30 per cent of online sales took place in November and December, underlining the importance of the holiday season to retailers.”
Mr Clump added that the top sellers over the Christmas period included necessities such as white goods for the kitchen, closely followed by the likes of laptops, LCD TVs, digital cameras, games consoles and iPhones.
It is also thought that the current wintery weather will help to boost online sales, with people unable to get out to the shops.
An example of this is that online betting websites have seen an upturn, with people unable to get to the bookies or having to find alternatives with horse racing meetings being called off.