Boxing Day sales have smashed all previous records, according to a number of media outlets.
Sales on Boxing Day and December 27th were the busiest e-retail days of the year, with traffic exceeding the pre-Christmas peaks of December 6th and 7th.
Colette Wade, marketing director at analytics firm Webtrends, said that online retailers have distinguished themselves from high street shops by giving consumers offers and access to a huge array of products “without a huge amount of effort”.
“Product offers, niche items and new collections are announced to consumers using social media, so you really can get the right product with ease as a result of the continued growth in shopping online,” she said.
Ms Wade added that online shopping has provided people with a variety of different resources at the simple click of a button.
Earlier in December, IMRG predicted a surge in online shopping throughout the festive period, with 4.3 million shoppers expected to go online on Christmas Day alone.