As well as Sky’s new 3D TV channel due to launch later this year, The Blu-Ray Disc Association have announced that they will be introducing 3D Blu-Ray players in the next few months along will films that will be available in 3D. This is a significant step into the future as the uptake of 3D content has been slow but this move is sure to start the flow of many films being shot in 3D such as the new Pirates of the Caribbean film which is being shot in 3D and is thought to be one of the first scheduled 3D releases.
Other films scheduled to be released in 3D include Toy Story 3, Shrek Forever After and even possibly Avatar. It is expected that by the end of 2011, it will be difficult not to purchased a film or DVD player without 3D capabilities. Jim Bottoms, director of Futuresource commented “We expect that a high percentage of Blu-Ray Disc players will ship with 3D Capability next year, and within a few years it will be impossible to buy a player without 3D”.