Facebook Brings Back Job Listings: Meta Revives Work Opportunities

Meta is returning to one of its most ambitious social initiatives — Facebook Jobs. First launched in 2017 and discontinued in 2023, the feature is making a comeback with a renewed focus on transparency, inclusion, and community-driven hiring.

Previously, businesses could post vacancies only through paid ads, which led to criticism over biased targeting — certain demographics were excluded from seeing listings. According to The Markup (2022), more than one in four job ads on Facebook showed signs of algorithmic discrimination. Meta claims the updated model fully complies with U.S. employment laws and introduces automated checks to prevent bias.

A Brief History

• 2017: Facebook Jobs launched in the U.S. and Canada.

• 2018: Expanded to more than 40 countries.

• 2022: Rolled back to the North American market only.

• 2023: Feature discontinued globally.

• 2025: Relaunch begins in the U.S.

The new version integrates job listings into the Marketplace tab and local community groups, where users can apply directly. Business pages can create postings for free, adding descriptions, salary ranges, and contact details.

Meta highlights the platform as a tool for local employment, especially for retail, logistics, food service, and repair sectors. It’s designed for small businesses rather than corporate recruitment, echoing the traditional “Help Wanted” sign — but now digital and searchable.

According to Statista (2024), over 65% of small businesses in the U.S. use Facebook for hiring, and 54% of job seekers under 35 search for local work via social media. Analysts believe the comeback could help Facebook regain relevance among younger audiences and reinforce its community function — an area where it faces competition from platforms like LinkedIn and Nextdoor.

Currently, the feature is limited to U.S. users, with gradual international rollout expected by late 2025.